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Chad Farnum

Hospitality-Driven Real Estate
(850) 419-7383

Distinctions

 

Hey there, I’m Chad. I’ve spent my career in real estate and hospitality, and I’ve found the two are basically the same job: you’re guiding people through big decisions, and the experience matters.

When I say I bring a hospitality mindset to real estate, I mean a few simple things: I’m responsive, I’m prepared, and I treat your time and your home with real respect. You’ll never have to chase me down for an update, wonder what happens next, or feel like you’re “bothering” me with questions. I’m big on clarity, calm communication, and creating a process that feels handled—because buying or selling a home is emotional enough without the chaos.

For 12 years, I owned and operated a real estate brokerage, led 40+ agents, and supported $350M+ in average annual sales volume. These days, I’m based here in the mountains with Howard Hanna | Beverly-Hanks Real Estate, and I also run a successful vacation rental, so I’m deep in the day-to-day of pricing, marketing, presentation, and what actually makes a home feel like “the one.”

If you’re buying, I’ll help you move confidently and competitively without feeling pressured or rushed. I’ll give you honest guidance, point out what matters (and what doesn’t), and help you make smart decisions you’ll still feel good about a year from now.

If you’re selling, I’ll help you position your home to shine. That means strong pricing strategy, thoughtful prep recommendations, and marketing that highlights the lifestyle as much as the features, because buyers don’t just purchase square footage. They buy how a home makes them feel.

If you want an agent who’s easy to work with, strong on strategy, and genuinely invested in doing this the right way, I’d love to help.

We make it easy.

Buying or selling a home is not easy. Partnering with the home experts at Howard Hanna is. As the #1 privately owned Real Estate Company in the country, we can help you successfully navigate the process with ease - whether you're buying, selling, relocating, or seeking financing or insurance, we can help. Because at Howard Hanna, Home Happens Here.

Featured Community:
Hendersonville, NC

Hendersonville, North Carolina is known for its small town scenery, hiking trails and outdoor activities. The attractions are endless! Hendersonville stands out from other cities with a thriving culinary scene and a collection of breweries, wineries and cideries. This is apple country! …

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We blog home.

Oct 2, 2026

Why Fall is the Perfect Time to Buy

Each fall, the housing market seems to slow down. With the kids back in school and the busy season upon us, there seems to be less time to look for a home. But at Howard Hanna Real Estate Services, this is where opportunity presents itself. The fall is actually the perfect time for buyers to …